Information on the processing of personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 (GDPR).
This notice takes into account the provisions of the GDPR and the Privacy Code (Legislative Decree No. 196 of June 30, 2003). The document has also been prepared in accordance with the Guidelines of the Privacy Guarantor (especially the Guidelines for Countering Spam issued dl Privacy Guarantor on July 4, 2013).
This notice takes into account the provisions of the GDPR and the Privacy Code (Legislative Decree No. 196 of June 30, 2003). The document has also been prepared in accordance with the Guidelines of the Privacy Guarantor (especially the Guidelines for Countering Spam issued dl Privacy Guarantor on July 4, 2013). This information is provided for the site cascinaelena.com (Site) owned by Cascina Elena S.S. Agricola, located at Località Pia 16 - Rocchetta Belbo 12050 (CN) P.iva 03875410049, hereinafter referred to as Cascina Elena or Site.
This document describes how the Data Controller processes your personal data provided on the Site. The main processing of your personal data is described below. In particular, the legal basis of the processing, whether the provision is mandatory, and the consequences of not providing personal data are explained. To better describe your rights, if necessary, we have specified if and when a certain processing of personal data is not carried out.On the Site you have the possibility to enter personal data of third parties. In this case you guarantee that you have obtained the consent d from these parties to the inclusion of this personal data. Therefore, you agree to indemnify and hold harmless the Data Controller from any liability.
The information and data requested in the case of registration will be used to allow you both to access the restricted area of the Site and to use the online services offered by the Data Controller to registered users. The legal basis for the processing is the Data Controller's need to execute pre-contractual measures taken at the request of the data subject. The provision of data is optional. However, your refusal to provide the data will result in the inability to register on the Site.
Purchases on the Site
Your personal data will be processed to enable you to make purchases on the Site. In the case of placing an online purchase order, to enable the conclusion of the purchase contract and the proper execution of the transactions related to the same (and, if necessary under industry regulations, to fulfill tax obligations). The legal basis for the processing is the obligation of the Data Controller to perform the contract with the data subject or to fulfill legal obligations. Regardless of the above (and therefore of your consent), the Data Controller may process your data purposes of so-called "soft-spam," governed by Article 130 of the Privacy Code. This means that limited to the email you provide in the context of a purchase through the Site, the Data Controller will process the email to enable direct offers from similar products/services, provided that you do not object to such processing in the manner set forth in this Policy. The legal basis for processing is the legitimate interest of the Data Controller in sending this type of communication. This legitimate interest may be considered equivalent to the data subject's interest in receiving "soft-spam" communications. The Data Controller may send emails to remind the user to complete a purchase. The legal basis for this processing is the legitimate interest of the Data Controller to send this type of communication.
Responding to your requests
Your data will be processed to respond to your inquiries. Providing it is optional, but your refusal will make it impossible for the Data Controller to answer your questions. The legal basis for the processing is the legitimate interest of the Data Controller in fulfilling your requests. This legitimate interest is equivalent to the user's interest in receiving responses to communications sent to the Data Controller.
Subject to your consent, the Data Controller may process the personal data you provide for the purpose of sending you advertising material and/or newsletters relating to its own or third party products. The legal basis for this processing is your consent. The provision of personal data for this purpose is purely optional. Failure to consent to the processing of data for marketing purposes will result in the impossibility for you to receive advertising material relating to products/services of the Data Controller and/or third parties as well as the impossibility for the Data Controller to carry out market surveys, also aimed at assessing the degree of user satisfaction, as well as to send you newsletters. The sending of these communications will take place to the e-mail and/or telephone number provided by you on the Site.
Subject to your consent, the Data Controller may process your personal data for profiling purposes, i.e. for the analysis of your consumption choices through the revelation of the type and frequency of purchases made by you, in order to send you advertising material and/or newsletters relating to its own or third-party products of your specific interest. The legal basis for this processing is your consent. The provision of data for this purpose is purely optional. Failure to consent to the processing of your personal data for profiling purposes will result in the impossibility for the Data Controller to process your commercial profile, through the detection of your purchasing choices and habits as well as to send you advertising material, related to products of the Data Controller and/or third parties, of your specific interest. These communications will be sent to your e-mail and/or telephone number.
The Data Controller does not transfer your personal data to third parties.
The Site does not implement tools to geolocate the user's IP address.
Communication of personal data
In the ordinary course of its business, the Data Controller may communicate your personal data to certain categories of subjects. In Article 2 you can find the list of subjects to whom the Data Controller communicates your personal data. To facilitate the protection of your rights, Article 2 may specify in certain cases when your data is not disclosed to third parties.
"Communication" of personal data to third parties is different from "transfer" (regulated in the preceding point). In fact, in communication the third party to whom the data is transmitted can use it only for the specific purposes described in the relationship with the Data Controller. In the transfer, on the other hand, the third party becomes an autonomous Data Controller of the personal data. Furthermore, to transfer your personal data to a third party, your consent is always required.
It is understood that the Data Controller may still use your personal data to properly fulfill its obligations under applicable laws.
Art. 1 Method of treatment
1.1 The processing of your personal data will be mainly carried out with the aid of electronic or otherwise automated means, in the manner and with the tools suitable to ensure their security and confidentiality in accordance with the GDPR. If the automatic chatbot service is operational, your personal data will also be processed to enable the activation of this service, through which you can contact and be contacted of the Data Controller, subject to your consent. The legal basis is the legitimate interest of the Data Controller in responding to user requests through the chatbot service. This legitimate interest can be considered equivalent to the data subject's interest in using the automated chatbot service.
1.2 The information acquired and the manner of processing will be relevant and not excessive in relation to the type of services rendered. Your data will also be managed and protected in secure computer environments appropriate to the circumstances.
1.3 No "special data" are processed through the Site. Particular data are those that may reveal racial and ethnic origin, religious, philosophical or other beliefs, political opinions, membership in parties, trade unions, associations or organizations of a religious, philosophical, political or trade union nature, health status and sex life.
1.4 No judicial data are processed through the Site.
Art. 2 Disclosure of personal data
The Data Controller may communicate your personal data to certain categories of subjects. The following are the subjects to whom the Data Controller reserves the right to communicate your data:
- The Data Controller may disclose your personal data to all those entities (including Public Authorities) that have access to personal data by virtue of regulatory or administrative measures..
- Your personal data may also be communicated to all those public and/or private entities, individuals and/or legal entities (legal, administrative and tax consulting firms, Judicial Offices, Chambers of Commerce, Chambers and Offices of Labor, etc.), if the communication is necessary or functional for the proper fulfillment of obligations arising from the law.
- The Data Controller uses employees and/or collaborators in any capacity. For the proper functioning of the Site, the Data Controller may disclose your personal data to these employees and/or collaborators.
- The Data Controller does not use companies, consultants or professionals in charge of installing, maintaining, updating and, in general, managing the Data Controller's hardware and software. Therefore, your data will not be disclosed to these categories of subjects.
- In order to send its communications, the Data Controller uses external companies in charge of sending these types of communications (CRM platforms). Your personal data (in particular email) may therefore be communicated to these companies.
- The Data Controller does not use outside companies to provide customer care service.
The Data Controller reserves the right to change the above list in accordance with its ordinary operations. Therefore, you are encouraged to regularly access this notice to check to which entities the Data Controller discloses your personal data.
Art. 3 Retention of personal data
3.1 This article describes how long the Data Controller reserves the right to keep your personal data.
- Your personal data will be kept only as long as necessary to ensure the proper provision of the services offered through the Site.
- For marketing purposes, personal data will be retained until consent is revoked, if any. For inactive users, personal data will be deleted after one year from the sending of the last email viewed, if any.
3.2 The Data Controller may retain your personal data for as long as required by specific regulations, as amended from time to time.
Art. 4 Transfer of personal data
4.1 The Data Controller is based within the European Union. Therefore, the processing of your data is safe from a regulatory point of view as it is governed by the GDPR. If the transfer of your personal data takes place to a country outside the EU and for which the European Commission has issued an adequacy finding, the transfer is deemed to be safe from a regulatory point of view in any case. This Article 4.1 indicates from time to time the countries to which your personal data may possibly be transferred and where the European Commission has issued an adequacy finding.
- You are therefore invited to access this article regularly to check whether the transfer of your personal data takes place in a country with these characteristics.
4.2 Notwithstanding Article 4.1, your data may also be transferred to countries outside the EU and for which the European Commission has not issued an adequacy finding. You are therefore invited to regularly review this Article 4.2 to ascertain to which of these countries your data is possibly transferred. To enable the proper functionality of the Site your personal data may be transferred to the U.S.A.. In these cases, the Data Controller will take all appropriate contractual measures to ensure an adequate level of protection of personal data, including, among others, the Standard Contractual Clauses approved by the European Commission on June 4, 2021.
4.3 In this article, the Data Controller indicates the countries where, if any, it specifically directs its activities. This circumstance may imply the application of the regulations of the relevant country, together with those of the GDPR.
- Upon the user's request, the Data Controller will apply to the processing of personal data the most favorable legislation, if any, provided by the user's national legislation.
Rights of the data subject
Pursuant to Article 13 of the Privacy Regulations, the Data Controller informs you that you have the right to:
to request from the Data Controller access to your personal data and the rectification or erasure of the data or the restriction of processing concerning you or to object to its processing, as well as the right to data portabilityrevoke consent at any time without affecting the lawfulness of processing based on consent given before revocation
- propose a complaint to a supervisory authority (e.g., the Data Protection Authority).
The above rights may be exercised by request addressed without formalities to the contacts indicated in the Foreword.
Changes and Miscellany
What cookies are and what they are used for
A cookie is a text file that a website visited by the user sends to his or her terminal (computer, mobile device such as smartphone or tablet), where it is stored in order to be re-transmitted to that site on a subsequent visit to it. Cookies are distinguished from each other:
based on the party installing them, depending on whether it is the same operator of the site visited (so-called "first-party cookies") or a different party (so-called "third-party cookies");
based on the purpose of each cookie: some cookies allow better navigation by storing certain user choices, e.g. language (so-called "technical cookies"), other cookies allow tracking the user's navigation also for the purpose of sending advertising and/or offering services in line with his preferences (so-called "profiling cookies").
Only profiling cookies require the user's prior consent to their use. The Data Controller is only responsible for the first-party cookies it installs on the Site.
Under "First-Party Technical Cookies" you can view the types of first-party technical cookies issued by the Site.
Management of profiling cookies is described under "Third-party profiling cookies."
In any case, you can also enable/disable cookies through your browser options:
Access the Tools menu, then to Internet Options. Click on Privacy, then click on Advanced. In the Cookies window, select your preferences.
Click on the Chrome menu, corresponding to the button in the upper right corner. Select Settings, then click on Advanced. In the Privacy and Security section, click on the Content Settings button. Select your preferred options in the Cookies section.
Click on Tools, then on the Options menu. Click on Privacy and security settings. Select Use custom settings for history. Select your preferred options in the Accept cookies and data from websites section.
Click on Safari, then on Preferences. Click on the Privacy and Security section. Go to Block Cookies and select your preferred options.
First-party technical cookies
These cookies are necessary for the operation of the Site and cannot be disabled. They are usually defined as a response to actions taken that constitute a request for services, such as setting cookie preferences, logging in or filling out forms, browsing preferences.
The Site Owner also uses "anonymized" Google Analytics. This means that the cookies issued by Google Analytics only allow analysis of statistical data, without the ability to identify the individual user.
- Technical cookies are also used that allow you to navigate the Site while maintaining the choices you have made.
- The Site also issues cookies that document your consent to the issuance of profiling cookies and your preferences for them.
- These cookies recognize you the second time you access the Site so that you do not have to request consent again for the installation of profiling cookies.
- The Site issues navigation or session cookies that ensure normal navigation and enjoyment of the Site.
Third-part profiling cookies
In the cookie banner that appears when you first access the Site you can review the profiling cookies issued by the Site and express your preferences.
Pursuant to Article 13 of the GDPR, the Data Controller informs you that you have the right to:
- to request from the Data Controller access to your personal data and the rectification or erasure of the data or the restriction of processing concerning you or to object to its processing, as well as the right to data portability
- revoke consent at any time without affecting the lawfulness of processing based on consent given before revocation
- propose a complaint to a supervisory authority (e.g., the Data Protection Authority).
The above rights may be exercised by request addressed without formalities to the contacts indicated in the Introduction.
Disclosure of data
Retention of information
- If the Site uses profiling cookies, the user's behavioral data are retained until the user's consent is revoked.